It’s designed to be a better computer.

When you buy a computer, you want it to last. And a Mac will. That’s because a Mac is designed and built to be as reliable as it is beautiful.

Designed to last.

A Mac is designed for a long, productive life. Apple designers and engineers spend countless hours ensuring that each Mac is precisely built — inside and out. From the down-to-the-micron fit of each internal component to the finish of the enclosure, every detail matters. Take MacBook Air, for example. Its unibody enclosure is machined from a solid block of aluminum. The result is a notebook that is thin and light, looks polished and refined, and feels strong and durable.

Born to perform.

To make a better computer, only quality components and materials will do. That’s why every Mac contains storage technology, memory, a graphics processor, even a power supply specifically chosen to give you the best performance possible. And materials like aluminum and glass keep all those high-performance components safe and sound.

Charge today and five years from today.

Getting a few hours of battery life from a notebook is good. But for a Mac, good isn’t good enough. On a single charge, you can get up to 7 hours on every MacBook Pro model.1 That means you can power through a day of work or a day of classes without stopping to find the nearest outlet. And the battery inside MacBook Pro can be recharged up to 1000 times — good for about five years of typical usage.2

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