4. Communication


TAO TE CHING - Chapter 17. Rulers The best rulers are scarcely known by their subjects; The next best are loved and praised; The next are feared; The next despised: They have no faith in their people, And their people become unfaithful to them.

When the best rulers achieve their purpose Their subjects claim the achievement as their own.

- This will contrast nicely with the next post that is focused on the common practice of DesignBuild within the design profession.