This box is the 4th overlay on the site - too many if you ask me.  Forcing everyone to watch a video to figure out what value you bring to their lives is a bit limiting for those that might not want to watch a video, do not want to bother others with the sound or simply make a judgment call via the static screenshot overlaid on top of the youtube player before you hit play.  For a usability analysis site it seems a little surprising, although maybe its all just a user test.  Also- the days of requiring a credit card just to try your product is an unprofessional gimmick most people will walk away from -- including me.  

Im curious to learn what lead you to develop this product in the first place? Any insights so far from the data you have collected?