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My Values


My Design Values

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My Values


My Design Values

 

 Design



Purpose

 
 

People


Empathetically design for people by approaching it with enlightened awareness of how they work.

 

Products


Creating systems that actively engages in solving dynamic problems with rich experiences.

 

Value


Validate design strength with measurable results.

 

Process


Facilitate innovative potential through a strong design process.

 
 

Purposeful Design

 

Together these four values provide a foundation I embody within myself throughout life and feel are important to remain connected to help remain true to my purpose in contributing really useful answers to common struggles that impede our success in living a modern life.  

I have included a few projects to help highlight these values in my previous work (which helped me develop the values in the first place).  Together these projects, along with others included on the site, form a body of work that aims to help explain who I am, how I work and the things I find interesting enough to figure out and gain experience during my explorations in and outside of design.  

 
 

People


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People


DESIGN IS BEST WHEN IT FINDS ITS PURPOSE IN PEOPLE.

 

By placing people at the front of the priorities ensures the purpose remains intimately connected with the solutions created.  I want to use my skills as a designer to help people live, work and play - more enjoyably, successfully and engaging. 

I believe design finds it's purpose when it speaks to a person's central values and feels like a natural extension of one's self. 

 
 

Extending beyond the physical limits of a single space, sound extends the experience to connect directly with our inner ear.

The design of this music center extends the experience beyond the building footprint to encourage a shared experience with a much larger audience of spectators.


 
 

By understanding how people work and how our logic processes decisions, our intuitions can help dissolve boundaries and behaviors can become actively involved in a design solution.

Design is best when we understand and remove the barriers to allow people to realize their full potential.

Integrating change at the personal level and people’s willingness to change is very energy intensive. When seen as something that’s going to change them, they will adamantly resist the foreign idea.  Change is never easy and most often finds levels of resistance.  It becomes something that is accepted rather than repelled.

Best products accept that people are prone to making errors if forced to function within narrow tolerances.  Design needs to take into account the time and energy required of a person to be successful in tackling something new.  So good design must understand this and look at all the ways it will/can be used and the limits of its usefulness. 

This type of design solves problems that are confronted so often people no longer see it as a barrier in their own lives and accept it as a part of daily life. 

Tools that only solve singular problems are not efficient enough for the quickly chaining lives we live today.  Tools might become more powerful if they became more about facilitating a process or assisting in making connections.

 
 

PEOPLE FIRST

DESIGN SYSTEMS

 

Understanding that design can find significance when it facilitates success in people, design first design systems provides people with flexible solutions that actively work at a more systematic level with behaviors and routines;  allowing potential to solve problems and remove barriers that restrict them from achieving their full potential for success. 

Reusing the existing brick building in Dumbo. 1850s brick warehouse transformed into a center for Independent Film 

Reusing the existing brick building in Dumbo.

1850s brick warehouse transformed into a center for Independent Film 

Facade Deployed into Park Sliding out, the curtain facade reveals itself: a screen for viewing the film in the park. The panels, created as independent pieces, link at hinged spines to create a series of panels. Exceeding in flexibility, single points of contact glide along an overhead rail. The surface, a perforated screen interwoven with elastic material, ensures a taut surface in any folded position. Steel members within the screen provide an infrastructure to hold the bolt-in- place speaker systems, PV panels and LED video panels. 

Facade Deployed into Park
Sliding out, the curtain facade reveals itself: a screen for viewing the film in the park. The panels, created as independent pieces, link at hinged spines to create a series of panels. Exceeding in flexibility, single points of contact glide along an overhead rail. The surface, a perforated screen interwoven with elastic material, ensures a taut surface in any folded position. Steel members within the screen provide an infrastructure to hold the bolt-in- place speaker systems, PV panels and LED video panels. 

People first design systems begins to work on a more systematic level incorporating behaviors and routines into part of the design solutions.  It has the ability to take existing systems in the world and manipulate them in ways to reuse them to solve problems that pushes design economies to the fullest.  As seen in the reuse of the existing timber framework of The Empire stores warehouse in Dumbo and in the Doorman project by reusing the existing door entry system for keyless entry.  

People first design helps create connections between people and meaningful value it provides to them.  These ideas investigate extending design's impact beyond the traditional roles between the designer and the people we help through design.

Making health records more accessible.


Incorporating people into the product/system designed is similar to the idea of giving a kid legos to make a house rather than giving him an finished house.  Apple's SDK allows anyone to create an app for their phone.  Making things that we don't like into an enjoyable experience is an example of the Nike Fuelband.  

Fuelband's ability to motivate by making activity visible, measurable and positive.

Fuelband's ability to motivate by making activity visible, measurable and positive.

The understanding of people's internal behavior design can begin to use the powerful utility of behavior itself as a component design.  The summers spent in pools helping kids overcome their fears of water and discover they can become a swimmer helped me see the opportunities to do something we don't know how to do by teaching the process of doing.

 

Products


SOLVES PROBLEMS THROUGH CREATING RICH EXPERIENCES

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Products


SOLVES PROBLEMS THROUGH CREATING RICH EXPERIENCES

 

The dialogue engages empathetically to see the potential in existing problems, creating rich solutions that encourage personal growth through positive reinforcement and seamlessly blends connected experiences into something more.

 

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Strategizing Solutions


I believe design is best when the problem is approached from several different directions, allowing the strongest idea to emerge after it has been cultivated from the best among several great solutions. 

 

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Strategizing Solutions


I believe design is best when the problem is approached from several different directions, allowing the strongest idea to emerge after it has been cultivated from the best among several great solutions. 

 

 

Design is in the connections made and the system it operates through and allows meaningful dialogue between us and our world.

I believe our future is highly collaborative, open sourced and requires highly adaptable solutions to keep up with our pace of life.  The future we design may focus on investigating intuitive methods within us and the process for creating systems rather than a single final outcome.

 

STAIR TABLE CHAIR

 
 

This can be found in a studio design challenge to create a multi use furniture prototype that can be deployed into a stair, a table or a chair.

Stairs

Stairs

Table Configuration

Table

Chair Configuration

Chair

 

IN ADDITION 

The design needed to change the space it was placed in and use no more than a single 2’ X 4’ sheet of MDF board to realize a fully functioning solution.

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THE SOLUTION 

Existing walls were used to lean on for support, multiplying the efficiency of the material to the maximum.

ALIGNED WITH A WINDOW

The furniture design answers the challenge when deployed as stairs by creating an additional door to exit the room.

 

Complexity


CLARITY ON THE OUTSIDE,  COMPLEXITY CONTAINED WITHIN

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Complexity


CLARITY ON THE OUTSIDE,  COMPLEXITY CONTAINED WITHIN

I believe design is best when design removes complexity in exchange for clarity before engaging with the people it serves.

A user's experience is reliant upon clearly distinguishing between organizing data through flexible systems and how clearly it's communicated by the mask being worn.

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Fireflies


An artificial swarm to influence driver's speed.

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Fireflies


An artificial swarm to influence driver's speed.

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Influencing Speed

The goal is to use the fireflies as a way to make drivers aware of their speed as they passed the trees.

Artificial Swarm

Deploying a series of individually controlled LEDs to imitate a swarm of fireflies in a series of trees along side a road.

1

1

Anticipating Approach

Activated by each passing car, the project aims to engage the driver’s behavior in reducing his speed.

2

2

Synchronicity 

Motion and sonar sensors trigger LEDs to begin moving along the trees at the same pace as the vehicle.

3

3

Influencing Speed

Once in sync, the fireflies begin to adjust their speed with the hope that the driver will notice and respond by slowing down.

Engagement


CREATES OPPORTUNITIES FOR POWERFUL CONNECTIONS THROUGH ENGAGEMENT

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Engagement


CREATES OPPORTUNITIES FOR POWERFUL CONNECTIONS THROUGH ENGAGEMENT

I believe design is best when it allows people to become fully engaged in what they are doing.  This level of engagement requires not only motivation to do so but builds upon connecting to personal interests already existing.  Initial engagement can find endurance through positive experiences that strike the right balance between positive growth and the resistance in making progress forward, optimally allowing the experience of flow.  

Understanding how people become engaged and the barriers that impede their success can help design create frameworks people can work with during new tasks and help them strike a balance between learning new things and making forward progress in order to experience a flow like state more easily and more often than on their own.

  • Helping new design solutions find success with new users.
  • Helping people expand their knowledge and skill set independently.
  • Helping people participate in discussions that typically are difficult to participate in.
  • Allowing more accessible participation of interests pursued on the side. 
  • Allowing more successful public participation in community and social activities
  • Enabling people to discover problems and find solutions that allow for a collective body of knowledge through participation in a network with others that would find optimal solutions and make contributions to help them overtime.

Parametric Interfaces


Allowing more accessible methods to interactively manipulate parametric variable defined in a digital 3D design space.

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Parametric Interfaces


Allowing more accessible methods to interactively manipulate parametric variable defined in a digital 3D design space.

Parametric Design Methods

The need to make engagement more accessible can be found in thinking about how others can participate in design computation without the need to learn the program itself.  The goal is to remove unneccasary barriers from restricting their interest in becoming involved in the process of developing design parametrically.

Parametric tools for developing a design based on interconnected rules is avoided by many with good reason, learning Design Computation requires learning not only new methods of developing a design but a complete shift in thinking from procedurally based sequences to object-oriented systems.  

 

Technology Use by each segment of designers in architectural design studio.

Copyright Apple

Copyright Apple

Copyright Autodesk

Copyright Autodesk

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Based on my experience working in offices, people often use what they know and never find the time to learn new methods when necessary.  In the architectural design setting this resistance to embrace new design methods has created a divide between every generation found in a large design studio.  One group makes use their computer for email, a second group uses technology to augment traditional ones (using computer aided drafting) with a third group developing design through the use of logic based frameworks that use rules and variable parameters to define the actual design separately than drawing a representation of what is to be created.


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Kinetic Design Interface

Creating External Methods for Interacting with Parametric Tools for Design Computation.

Attaching the Kinect to the parametric design framework allowed for senior staff and clients to engage with a live 3D model that instantly updated to changes as they used their hands to move a slider along a range of variables to help in making a decision among different options then being studied.


Intimate Connections


FINDING OURSELVES IN THE SPACES WE INHABIT AND THINGS WE HAVE

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Intimate Connections


FINDING OURSELVES IN THE SPACES WE INHABIT AND THINGS WE HAVE

I believe design is best when it allows people to easily access and make intimate connections.  By taking into account how well the information is organized directly impacts their ability to make connections.

We personify the world we live in.

We naturally tend to see the world as an image of ourselves, often personifying our static world like an animated character brought to life in our mind requiring only limited activity.  Our search for patterns in the world even go as far to create them where there might actually be randomized static behind some actions.  

This has been to the benefit of machines in our world, but there exists the need for the systems, machines and design solutions created to not only embody an understanding of how it is going to be used by someone but how it can actively begin to extend itself outward to help fabricate in making more connections.  Attached with stronger connections that reduce how much it asks from the user to extend themselves to something that can be made with ease.

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CoPilot


Patient Portal for New Yorkers Design Challenge by the New York eHealth Collaborative.  

Designed in partnership with Emily Greenberg.  

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CoPilot


Patient Portal for New Yorkers Design Challenge by the New York eHealth Collaborative.  

Designed in partnership with Emily Greenberg.  

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Intimate connections can be found in the interface and user experience created for Co-Pilot, a competition entry for NYeC to design a patient health record portal to organize all their health data.

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Components that make up the website:

Overcoming Health Challenges

The need to access health data, just like visiting the doctor, doesn't usually occur on a person's best days.  The reality of this experience took into account the emotional, time sensitive and stressful situation that could be present when visiting the site and was a strong influence during the development of finding the best design solution for how to organize and present the complex information contained in the patient portal.    

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Unifying Medical Records into a Single Interface

Organizing based on a timeline mirrors life and allows us to use something people already know and can integrate into their life with ease.  The timeline also allowed the medical records to expose relevant data from adjacent medical events that is hard to quickly discover when organizing the records in isolated data silos with each provider.

Value


MAKING GREAT DESIGN A PART OF THE BOTTOM LINE

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Value


MAKING GREAT DESIGN A PART OF THE BOTTOM LINE

 

Until recently, design has been measured emotionally in how it affected us.  People supported designs like they supported other philanthropic efforts that allowed studios to sustain themselves financially by a handful of great clients that always provided a constant stream of work that allowed them to survive.  These teams have used the reputation of design to sell design that has no effect beyond that of visual effects.  Through the commercialization of design services, the power of design has been weakened through dilution of highly visual but relatively unthoughtful solutions.  This has resulted in a huge majority of people believing that what they see is design when often it's only good marketing.  This has created a condition that makes people think they are buying something that has been thoughtfully considered with honesty towards improving their lives but in fact they have mistaken the products price for the value of design it provides.  

Fortunately we've begun to connect the value of good design in a way we can measure through user analytics and huge amounts of data to discover the relationship between design decisions and financial impact.  The ability for design to be quantified provides the opportunity for a company to focus its bottom line on achieving their companies success with numbers that are directly reflecting the measure of good design.   I believe this has a large potential impact in reversing the devaluing of design and increase the willingness of people to spend money to obtain products that achieve the best design performance.  


Measured

Value is measurable quantitatively and qualitatively and is included on the bottom line for evaluating a successful project.  It’s being able to translate between the experiential value and the hard data so that design can be measured and evaluated without bias.  Let's provide the motivation for people to spend more on good design. 

  • Design computation/grasshopper studies.
  • Vanke visual study and efficiency panel study.
  • Merc grocery store space planning and shopping sequence design.

More

I believe the greatest value in design is found when a product meets more than just its functional solution for someone to use but instead provides an experience that creates such a strong bond.  It no longer becomes an intermediary device and feels like a natural extension of themselves.  Design creates rich experiences that adapts to expand upon usability, opportunity and additional affordance to increase the richness and strength beyond the minimum required. 

  • Dali house.
  • Co.pilot as it connects to explode how things could be compare to their current health records organizer.

Legacy

A product becomes a legacy when the design it embodies extends beyond original purpose with longevity in finding value in giving new purpose and finding new opportunity and adaptability to solve other needs.

  • Reuse of Empire Stores building facade with existing internal beam structure, adjacent park and activation of new facade in design of film center.
  • Doorman is a lesson in adding a designed object to reuse existing entry system and to add value in addition to the single object  - the object activates untapped value in existing building entry system.

Process


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Process


CONNECTS CLEAR PURPOSE WITH DEFINED OBJECTIVES


A strong design process helps ensure success in a project by linking every part of a design to a clear set of objectives and frames the running narrative to ensure discussions remain constructive and critical.


1. KEEPS EVERYTHING INTERCONNECTED SYSTEM

Through connecting all the aspects of a project, planning where and when to spend time in designing, a solution becomes organized via a flexible system rather than a sequential process.

  • Vanke automation workflow system that keep all the parameters alive so that we could test options without having to question constraints remained fixed and overall totals remained within limits.
  • Merc used an equation to remove spacial priority from defining spaces needed sequentially. Instead, remained a flexible system of relationships until each variable, including the building systems standards could be satisfied.

2. GUIDES EXPLORATIONS AND HELPS MAINTAIN CORRECT SCOPE

Process supports priorities for each design task to help efficiently guide explorations so focus is allowed to concentrate on the right things without expanding into adjacent problems or taking development only as far as needed at the moment. Process allows you to know what you want without artificial limits.

  • Collaboration with Odile on development of individual houses in Lille, FR.

3. ENFORCES CLARITY AND CONSISTENCY TOWARD SOLUTIONS

A good process is realistic by staying focused on purposeful editing throughout the project, the time needed to understand what needs to be solved and helps bring clarity by making sure the objectives and solution are not disconnected so the design is purposeful.
A good process also clearly solves the problem being asked.
It allows discussions to remain relevant and constructive criticism allows everyone to move forward.

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Film center is a good example of this because of the complexity of creating a center that integrated spaces for each part of the film industry components that sustain one another through vertical integration in a single site.  The center had spaces for each group that would be visiting the site from education and research facilities, production and living space for  film makers to theaters and social spaces for film watchers.  It integrates the spaces into existing brick warehouse and the lawn outside along the river and attempts to become as open and inviting was possible through the creation of a plaza that opens one of the central bays of the warehouse.  Through the process of development this high level of complexity with interrelating the opportunity and needs of the project along with the preservation of the existing building the design process worked from what was visual chaos into a well refined fractured panel facade that doubles as a film projection screen at night.

4.  FRAMEWORK FOR THE PRODUCT TO BECOME A PROCESS FOR OTHERS TO USE

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NEXT: MY EXPERIENCE


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NEXT: MY EXPERIENCE